Wear the mantra that changed the culture. The Bear Coach Ben Johnson Good Better Best Hoodie is more than just fan apparel—it’s a symbol of the grit, discipline, and relentless improvement defining the new era of Chicago football. Inspired by Coach Johnson’s viral post-game locker room chants, this hoodie features the full rallying cry: “Good, better, best. Never let it rest. ‘Til your good is better and your better is best.”
Designed for the die-hard fan, this hoodie is crafted from a premium heavyweight fleece blend, perfect for battling the chill at Soldier Field or layering up for a watch party. The bold typography mirrors the intensity of Johnson’s leadership, while the classic navy and orange colorway keeps it rooted in tradition. Whether you’re celebrating a victory or grinding through the week, this hoodie reminds you that the work is never finished.


